Shannon McFarland is a Publicist and Venture Associate in the Urbana-Champaign and Atlanta, GA areas, focusing on news and community development. Her experience includes publicity for academic and youth development providers, professional athletes, entrepreneurs and e-commerce brands. Shannon is the lead for communications and content strategy at High Street Equity Partners.
Shannon has served as a college sports coach, media coordinator, director of women’s basketball operations and freelance publicist in top 10 sports markets. She received her bachelor’s degree in Public Relations Management and her Master’s in Recreation and Sports Management before founding communications studio Champion Diaries Management. She brings media, operational, and event support to organizations, institutions, athletes, and businesses, impacting communities in cities like Chicago, Atlanta, Miami.
Currently, Shannon is on the Board of Directors for youth sports league First String, Inc, women, student and family support group Dream Girls Academy, and leads operations for STEAM Genius, a STEM ILLINOIS extension, driving innovative technology in teens as Interim Site Supervisor at the Don Moyer Boys & Girls Club.
Shannon is passionate about literacy, news, framing exceptional concepts of storytelling, and designing positive social engagement experiences– Whether in real life or online. She studies yoga, loves to read; celebrate, and collects magazines.